Lane Gregory is the CEO and founder of CrowdShare, a social media branding platform that helps businesses leverage advocacy marketing to further their brand message and reach. Lane, a career marketer and storyteller, has over 20 years of experience and has worked with some of the top brands in automotive, hospitality, tech, government and entertainment industries. What he has learned through consulting and marketing mentorship is that every business, no matter size or industry, can benefit from advocacy marketing and boosting organic reach to greater audiences and exposure. 

 

Having started and sold three businesses to Fortune 500 companies, Lane has a passion for entrepreneurship and helping small business owners and fellow entrepreneurs grow sales through improved marketing efforts. Lane has also helped spread the word on advocacy marketing through several speaking engagements including TechCrunch Disrupt, where his platform won in the social media category, the Nightclub & Bar Tradeshow and many others. 

In addition to his marked success as a marketing consultant and mentor, Lane is also an engaged community advocate. Lane, however, would tell you he’s most proud of what he calls his "Foundational 5"; his faith, his family, his Texas roots, his dad-puns and his BBQ.

 

Lane currently lives in the Fort Worth area with his wife and children.